Do you have a small to midsize business but no minimum online presence? Have you been thinking about looking into SEO services in Omaha? Before you make a decision to invest in search engine optimization and web marketing you should get the big picture overview of the value. We’ll cover each of these topics in more depth in later posts, but for now, these are the main things you can start thinking about and doing to improve your business’s online effectiveness.
1. Update Your Website
First, if you don’t have a website you’ll want to get one to have an online business presence. A website is necessary for online advertising and gives you control over your business image. Google and Facebook aren’t guaranteed to be around forever, so banking on a Google My Business (GMB) listing or a Facebook page for presence and credibility isn’t a great long-term strategy. If you have a website, you need to make sure it’s modern and optimized for a good user experience on desktop computers and mobile devices.
Tips for a Good Website:
- Use WordPress for a robust and flexible content management system.
- Use professional photography as this builds credibility and assists in enhancing a beautiful design.
- Have a clear message and readable content so customers know they can trust you and exactly what they need to do to begin using your product/service.
- Add value to customers by educating them and they’ll be more likely to trust you… not to mention Google will reward you.
Simple Website Action Items:
- Your listed phone number should be clickable
- Add new photos
- Teach customers something valuable
2. Claim Your Google My Business Listing
When people search for you or businesses like yours the majority of the time they use Google. If you don’t have a GMB listing the chances of them finding you are slim to none. A GMB listing tells your potential customers valuable information, like your website address, physical address, and telephone, and shows your reviews from past customers. It also features a map with a pinpoint showing your location.
Tips for Your GMB Listing:
- Make sure the name, address, and phone number match exactly
- Add photos to show what it’s like to work with you
- Use the service area
- Enable messages, if you can commit to immediate responses
Here’s JM’s free guide to setting up a GMB page.
3. Create a Facebook Business Page
Facebook is still King of the social media platforms. If you run a business you need a Facebook business page. People will actually search for you on Facebook. It’s also a way to post helpful information and make announcements to your customers and potential customers. You can link your website to your Facebook page offering another avenue for prospects to reach you. Once you’re on Facebook join local groups that have an interest in your industry. You can make connections, learn what people are interested in, and even offer solutions to common problems to establish yourself as an authority.
4. Search Yourself
Finding out how easy it is for your customer to find you is critical for your online success. If you’re online but barely visible, you’re leaving a lot of money and potential customers on the table. The best way to test this is by pretending you are one of your customers.
Start by making a list:
- List your services & products
- Add other names for those services and products
- Add the names customers commonly use, especially when they’re wrong
Type your list items one at a time into Google search. Is your website at the top of the first page on the search result? Is your website on the first page at all? Who is ranking number one? Examine the number one ranking website and look at their information. What are the format and the content? Can you do better? Maybe you can’t be number one, but you should aim to be near the top, and it is doable with the right strategy.
5. Make A Content Plan
You can have the most amazing-looking website in the world, and it won’t sell a thing if the content is weak. Your business needs to benefit from your content, and your customer needs to know what you offer and why it’s going to make their life better.
Great content is a result of asking yourself the right questions and providing those answers to your customer.
Here are the questions you need to ask:
- What can I teach my customers?
- What questions do I answer repeatedly?
- What’s new in my industry?
- What information in Google search could I add clarity to?
- What is my competition doing?
- What search terms are relevant to my business that my website isn’t addressing?
If you Build it They Will Come
After you’ve answered those critical questions, you can start building your content machine.
Things to think about moving forward:
- Content is text, image, audio, and video
- Who is going to write your content?
- Who will create, edit, and post your content?
- How will you promote your content?
- What will your content schedule be?
Where to Start?
Hopefully, you now have a sense of the online business landscape and where you should be focusing your energy. You don’t need to do everything overnight, but you should start taking action on the most important aspects. If you need help getting started give us a call and we’ll give you some advice on where you need to focus first.