Over the last few years, Search Engine Optimization (SEO), is a service that’s become heavily sought after by Omaha businesses. SEO is activity to affect the visibility of a website or a web page in a search engine’s unpaid results. This is also referred to as “natural” or “organic” results.
And while most business owners know they want and need to display better in organic search engine results, they are unsure of where to start. And this isn’t surprising, since businesses are likely overloaded with emails and phone calls from national SEO companies trying to gain their business.
Did you know that JM offers SEO services to Omaha businesses? Did you know that our SEO clients have achieved great success and increased business using our methodical and carefully researched approach?
Over the course of the next several weeks, through our blog, we’ll show you why JM’s SEO services are different than our competitors. Our process works and our team’s extensive experience and excellent customer service work to provide our customers with clear expectations that are met through diligent and methodical plans.
And while you anxiously await this blog series… go ahead and watch our video explaining our Omaha SEO services.
Helping Hands for Senior Plans has been a long-time client of JM. Several years ago JM provided Carol and Kurt Fricke with a new custom website for their Nebraska Medicare supplemental insurance business. Through the years, Kurt and Carol have seen great success with their website and decided to take a more active approach with online marketing.
Helping Hands for Senior Plans is utilizing JM’s search engine optimization (SEO) services. In an effort to exceed their competition in Google, our Omaha SEO team is optimizing the website for its primary key words through code and content, as well as running Pay-Per-Click and Google Remarketing campaigns. At JM, our SEO service provides consistent reports to track success, as well as regular website maintenance to ensure our websites continue to see success.
SEO is a long-term investment in a website and the reward can be great. Our Omaha web development team is excited to continue our partnership with Helping Hands and we look forward to seeing them into continued success in the future.
Search engine optimization (SEO) is a technique which helps search engines find and rank a site, among the millions of sites utilizing similar keywords and phrases. Users tend to visit sites near the top of search engine rankings, so good placement is key to success on the Internet. In 2012, JM began offering SEO services to our Omaha customers to help them market the beautiful websites we were giving them.
We thought it was about time to share a success story of one of our SEO clients – House of Mufflers and Brakes. House of Mufflers and Brakes started with JM’s SEO services in May of 2013. At that time, they were struggling being found in the search engines. After redesigning their website, we launched an ambitious SEO campaign centered around the key phase “auto service Omaha.”
At that time, House of Mufflers and Brakes was not being found in the search engine for this keyword/phrase. After 12 keyword-focused blog posts, updating the website’s tags, titles and descriptions, and careful monitoring of progress on Google, they are now #1 on Google for auto service Omaha. They have held this ranking since February 2014, but continue to see success at #1.
We are excited to help contribute to the success of House of Mufflers and Brakes, and we know that their new-found SEO success will help this family-owned Omaha business grow and better serve the community.
When it comes to your website, Search Engine Optimization (SEO) is most likely a term you’ve heard thrown around. Many Omaha business owners know SEO is important, but are unsure of how it will benefit their bottom line and how to get started with an SEO campaign for their site.
Our team at JM is on a mission to help Omaha businesses understand SEO and how the value of a solid strategy can help with any company’s online marketing efforts. A good online presence starts with a beautiful and functional website design. Then, the next step is to hire an experienced SEO team with a comprehensive strategy to assist in marketing your product or services through the use of quality content and Google-friendly methods.
As part of our mission to educate Omaha on SEO, we’ve put together a short video explaining what SEO is, our methodology and how it can benefit any business. Please watch and share! We look forward to your feedback.
With an ever-increasing amount of competition, for many businesses, the Internet is a difficult place to stand out from the crowd. Whether you’re business is a local Omaha company or nation-wide, competition in the search engines can be tough to overcome. What will cause a customer to give their businesses to your company over your competitor? There are several key items to implement into your website can in order to give prospects a compelling reason to believe your company is the best.
One of the first items on the list should be, of course, a beautiful and functional website design. Your website should depict the same atmosphere as an inviting and friendly storefront. With less than 30 seconds to capture a user’s attention, inviting graphics, quality images and a clear call to action on your website can invite users to learn a bit more about your product, services and people.
The most powerful way to gain prospects’ business is through providing a dramatic difference. Through design and content, show what sets your company’s services and products apart from your competition. Often, a company’s dramatic difference is its people. By showcasing a talented and dedicated staff with a prominent mission statement and values they all adhere to – your website has a greater potential of reaching your target.
Giving users a compelling reason to believe your company is the right choice is a key component in turning prospects into customers on the web. So, first things first – upgrade your website design to reflect a welcoming store front. Then, partner a great website design with showcasing your dramatic differences and you may see real success in a competitive online marketplace.
Have you ever been to a website and felt overwhelmed by the amount of information?
Many businesses think they must build their credibly online by telling visitors every detail about themselves, services, products, etc. The purpose of a website, for many small businesses, is to briefly introduce visitors to their business, and provide just enough information to cause prospective clients to pick up the phone. Providing good calls to action (a contact form, survey, prominent phone number) along with quality content will encourage prospects to contact you.
Another important point about a website’s content is it’s relevancy to the business, the service and industry news. It’s no longer acceptable in the web world for, say, a web design company to write about their employee’s dentist visit and throw in a few relevant keywords, such as Omaha web design. With the advanced nature of Google algorithms and Google bots, it’s important that your website content be concise, relevant and full of pertinent keywords – to both the article and the industry.
All of this advice points back to some work on a business’ behalf. If you are a business owner or an overworked employee you may not have time to review the website and consistently post quality articles. With so many companies competing for high organic search engine rankings, it’s important to stay on top of website content. Look at it as time and money spent toward a marketing budget. This is why companies like JM offer copywriting and SEO (search engine optimization) services. If you do have time – GREAT! Review your current content and evaluate it. Also, add a blog to your site, through which you can easily manage your website’s content.
Just remember – give a prospect a reason to call you. Your website is just a window into what you do and who you are.
JM is growing and expanding to serve the needs of our Omaha web design clients and the online community. We recently began offering Search Engine Optimization (SEO) services in an effort to continue to fill our client’s marketing needs – along with their web design and development needs.
In case you don’t already know, SEO is a technique which helps search engines find and rank a site, among the millions of sites utilizing similar keywords and phrases. Users tend to visit sites near the top of search engine rankings, so good placement is key to success on the Internet.
For the last 15 years, JM primarily focused on providing Omaha beautiful and functional web design, ecommerce websites, robust content management systems and custom development. And while all these items are critical in a website’s success, the next step is to market a website using strategic SEO.
Google and Bing are the two major search engines, and are constantly changing their algorithms (the rules and formulas a search engine uses to rank websites and produce results). JM’s team will stay updated on the industry news and updates, managing a websites SEO value efficiently and effectively.
Our SEO packages include a large amount of research, optimized keywords and pages, new and fresh content, along with an XML site map. We’ll continue to go into each of these items on our blog, but feel free to give us a call and request more information on our SEO services and how we can assist your company’s marketing efforts.