Many of our Omaha web design clients communicate to customers and prospects through some form of email marketing. Whether in an effort to notify people of current news or happenings, or to market a new product or service, email marketing campaigns can be very useful when trying to achieve mass communication and can assist in efforts to direct prospects and customers to a company website.
Many companies lack a database of email addresses; but this can be easily achieved by gathering them through a company website. It is an easy way for clients and prospects to opt-in to receiving a company’s email communication.
A website can also come in handy as a supplement to an email marketing campaign. The email can have a link to a company’s website, directing prospects to a page specifically designated toward learning more about the email’s contents. Also, by tracking through Google Analytics, companies can see the success of this specific page – noting how many visitors there were and how long they stayed on the page.
Websites and email campaigns can be perfect companions in gaining new customers and educating current customers. Let us know if your Omaha business is looking to execute an email campaign so we can equip your website to help.