Helping Hands Utilizes Remarketing and SEO to Gain New Prospects

Helping Hands for Senior Plans has been a long-time client of JM. Several years ago JM provided Carol and Kurt Fricke with a new custom website for their Nebraska Medicare supplemental insurance business. Through the years, Kurt and Carol have seen great success with their website and decided to take a more active approach with online marketing.

Helping Hands for Senior Plans is utilizing JM’s search engine optimization (SEO) services. In an effort to exceed their competition in Google, our Omaha SEO team is optimizing the website for its primary key words through code and content, as well as running Pay-Per-Click and Google Remarketing campaigns. At JM, our SEO service provides consistent reports to track success, as well as regular website maintenance to ensure our websites continue to see success.

SEO is a long-term investment in a website and the reward can be great. Our Omaha web development team is excited to continue our partnership with Helping Hands and we look forward to seeing them into continued success in the future.

helping hands website

Partnering Your Email Marketing Campaign and Your Website

JM-Email-Marketing-Newsletters

Many of our Omaha web design clients communicate to customers and prospects through some form of email marketing. Whether in an effort to notify people of current news or happenings, or to market a new product or service, email marketing campaigns can be very useful when trying to achieve mass communication and can assist in efforts to direct prospects and customers to a company website.

Many companies lack a database of email addresses; but this can be easily achieved by gathering them through a company website. It is an easy way for clients and prospects to opt-in to receiving a company’s email communication.

A website can also come in handy as a supplement to an email marketing campaign. The email can have a link to a company’s website, directing prospects to a page specifically designated toward learning more about the email’s contents. Also, by tracking through Google Analytics, companies can see the success of this specific page – noting how many visitors there were and how long they stayed on the page.

Websites and email campaigns can be perfect companions in gaining new customers and educating current customers. Let us know if your Omaha business is looking to execute an email campaign so we can equip your website to help.

Branding Consistency in Website Design

The golden arches are recognized by consumers of all demographics. I am, of course, talking about the golden arches of McDonalds – a company whose branding has been so consistent and brilliant that a simple ‘m’ can cause our taste buds to travel back in time to our 5 year-old self, eating a Happy Meal.

Branding. It’s key to the longevity and success of any company. And while its importance is understood and its consistency has proven time and time again to bring loyal customers and profitability, many Omaha companies come to JM with little-to-no branding – and rarely with consistency.

Web Design is an integral part of a company’s brand. Starting with a logo and other graphic design pieces, any company can portray their culture and mission through design. Using consistent colors, fonts and design elements can create consistency in a brand and top-of-mind recognition among consumers – just like the golden arches.

Traditional marketing materials like a flyer gives your digital marketers a taste for the flavor of your brand.
A home page redesign should be consistent with your brand to reinforce your most important assets.

Online Calendars for Keeping Customers Informed

Many of our latest website projects include online calendars built into and managed through a content management system. Websites should be a source of information regarding one’s business, products and services – and all the day-to-day activities or sales that surround it. There’s no easier way to do this than to integrate calendar onto a website.

At JM, our website developers provide Omaha businesses with customized online calendars. This ranges from completely custom online calendars to pre-built WordPress plugins customized to a business’ needs. Here are a few reasons why some of our Omaha clients integrate calendars into their website:

  • To feature sales on an ecommerce website
  • To feature in-store sales
  • To feature upcoming sporting events, shows, meetings
  • For online registration, through which users can sign up and pay for events
  • For reservations

A front-end view of a customized WordPress calendar for Spikers Volleyball.
A front-end view of a customized WordPress calendar for Spikers Volleyball. www.spikersvolleyball.com

There are many reasons why a business would need an online calendar. With the increasing amount of people seeking information on-the-go through websites, it’s important that businesses keep their website accessible and updated with the latest information regarding events and sales. This on-going and affordable way to keep communication between businesses and customers/prospects is what allows businesses to be successful and thriving online and in-store.