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Partnering Your Email Marketing Campaign and Your Website

JM-Email-Marketing-Newsletters

Many of our Omaha web design clients communicate to customers and prospects through some form of email marketing. Whether in an effort to notify people of current news or happenings, or to market a new product or service, email marketing campaigns can be very useful when trying to achieve mass communication and can assist in efforts to direct prospects and customers to a company website.

Many companies lack a database of email addresses; but this can be easily achieved by gathering them through a company website. It is an easy way for clients and prospects to opt-in to receiving a company’s email communication.

A website can also come in handy as a supplement to an email marketing campaign. The email can have a link to a company’s website, directing prospects to a page specifically designated toward learning more about the email’s contents. Also, by tracking through Google Analytics, companies can see the success of this specific page – noting how many visitors there were and how long they stayed on the page.

Websites and email campaigns can be perfect companions in gaining new customers and educating current customers. Let us know if your Omaha business is looking to execute an email campaign so we can equip your website to help.

Basics of Website Marketing

Let’s say you’ve already contacted JM Web Designs and our team has worked with you and your Omaha business to build a beautiful and functional new website design. Now what? It’s time to use this powerful tool to market your company effectively and efficiently.

Many companies build a new website then struggle with next steps. Business owners anticipate that a new website will market itself and leads will come pouring in. Well, this is just not the case. In order for a website to work effectively as a marketing tool, it must be marketed.

You can begin with a few easy steps that will ensure your clients, prospects and those you contact on a daily bases know you have a company website. By adding your website domain to an email signature, voicemail recording, business front door, business card and brochures you’re marketing your business and your website.

One potentially powerful way to drive business to your website is to run a TV or radio commercial that mentions your website. Many Omaha businesses choose to purchase a specific domain to track the ad’s success through Google Analytics. For instance, if you are a local Omaha contractor your domain might be www.companyname.com, however you might run an ad using www.omahacontractor.com. This will point to the main company domain, but you would be able to track how many users typed in the domain from your advertisement – therefore, tracking the visitors from the radio or TV ad.

A website is a great way to brand a business. It should reflect a company’s atmosphere – as a brick a mortar store would – portrays products and services through quality images, and speaks to the company and its employees’ credibility. Marketing your website is a great way to market your entire company and increase your bottom line.