Because we build websites, we often help build a business’ brand. Whether a website is strictly informational, used as a sales tool, intended to advertise a service or is an ecommerce website – a website is setting the tone in terms of credibility and branding.
Once a website is built it’s time to drive traffic. A website that’s not driving traffic is not driving revenue… and not making you money. Driving traffic online through Google AdWords text and banner ads is critical in such a competitive marketplace and excellent for targeted branding. But, partner this with additional branding efforts on YouTube – and a branding campaign is well underway, driving traffic and money to your website.
We’ve touched on creating a video marketing campaign through YouTube on our blog, but basically YouTube provides an affordable platform with millions of eyeballs on which your business can brand itself. Like a Google AdWords Campaign, a YouTube marketing campaign is highly targeted and easily tracked.
And if you REALLY want to hit on branding, you’ll want to consider a bumper ad. A bumper ad is a six-second video meant to hit a targeted audience while watching YouTube videos. The best part? A user can’t skip it. Google looked across 122 bumper campaigns in the US last year and found that 70% drove a significant lift in brand awareness, with an average lift of 9%. On ad recall, over 9 in 10 drove ad recall globally, with an average lift of over 30%.
Branding in 2018 consists of cohesive design, a strong message and traditional avenues – as it has for many, many years. Heck, even our Omaha web design company utilizes traditional forms of advertising on occasion. But branding through online marketing is the branding of the now and future.
Allow our Omaha web design team to build a foundation for your branding efforts with a new website. And then, let our Omaha internet marketing team drive traffic to your website and revenue to your business with Google AdWords AND a professionally managed YouTube campaign – with bumper ads. Call us at 402.292.7500 Option 1 for more info.