Increase SEO with Traditional Marketing

While web marketing is our jam, we still believe in the power of traditional marketing to reinforce your online brand. Even at JM, we use traditional marketing efforts in the Omaha metro and we believe the branding power it gives directly effects our SEO.

For years, Search Engine Optimization (SEO) has been thought to be a keyword game. Yes, using strategic keywords and regularly contributing rich content is still a factor in organic ranking. But search engines use many factors to determine a site’s rank and most do not rely on keywords.

 

 

What factors do search engines use for SEO rank?

semrush ranking factors

In 2017 SEMrush conducted a ranking factors study, analyzing the importance of 17 different factors for organic rankings. The top five factors are:

  1. Direct website visits
  2. Time on the site
  3. Pages per session
  4. Bounce rate
  5. Referring domains
  6. Backlinks

The factors that I’d argue can be strongly correlated to traditional marketing efforts are:

Direct Website Visits: Users arrive at your website directly, typing in your domain. This indicates to Google that the domain has high authority and value.

Backlinks: A backlink is any link from another website to your website. This indicates to Google that other people believe in the value of your website.

So what…?

dart board bulls-eye

Your marketing strategy “in-real-life” reinforces your company’s online presence. When people discover your offline brand, they are more likely to visit your website than to drive to your storefront and walk in.

Search engines know this and they recognize these direct visits as a mark of a strong, real life business. Since direct website visits are one of the greatest factors of high search rank, branding your business offline is a crucial part in strengthening your business online.

Also, develop relationships and partnerships in your community. Think speaking engagements, guest blogging, newspaper articles, supporting public charities. All of that community involvement and the publicity connected with it can bring even more potential customers to your site. It’s good for the place you love and it’s good for your SEO.

 

 

The point is…

If people see a bus ad, hear a radio ad, see your logo on a sponsorship banner, hear you speak at a seminar… they are more likely to look up your company directly, giving your business domain a powerful boost.

Being involved in your community by doing good and providing education can give you brand power AND SEO power through direct visits and backlinks.

So look at your current marketing efforts. Are they working together? Do they elevate your brand offline AND increase the value of your SEO efforts online?

Google Analytics can tell you a lot about the results your efforts are producing. And if you don’t know how to analyze that data, we do. Let our Omaha-based SEO team help you put together a comprehensive SEO strategy that can help you build power!

 

Help me with SEO strategy

5 Ways to Make Your Website a Marketing Tool

Your website has the power to be an effective, affordable and tenacious marketing tool. When a website is designed with the intention of growth, marketing possibilities are abundant. Here are 5 tips from our Omaha web design and internet marketing team to help make your website a powerful marketing tool:

 

 

Use the Right Platform

From design flexibility, to ease of development, to website security features, WordPress is our preferred platform. A WordPress content management system allows for website growth in a variety of ways with thousands (yes, thousands) of plugins. If you can think it, there’s probably a plugin for that.

 

screenshot from wordpress admin using all-in-one seo plugin

 

Optimize

You’ve likely heard the phrase “Content is King” hundreds of times, and it never gets old. A website with engaging content will drive business. Optimize web pages with appropriate H1 tags and page titles to direct hot leads to your website from search engines… and then sell them with engaging content. Did you know websites with active blogs receive 67% more leads  than those who do not?

 

website screenshot highlighting call to action

 

Clear Call to Action

Users should have a clear call to action on each page. Whether your website is ecommerce or informational, you can strategically lead people to action. Contact forms, click to call, live chats, express checkouts – just a small list of ways your strategically designed website can drive business.

 

screenshot of mobile traffic tracking on analytics

 

Connect with Users on Any Device

Analytics will tell you how users are viewing your website – desktop, tablet and mobile. In our experience, every year mobile users increase across the board. Considering the mobile layout of your website can make or break conversions. And continuing to use analytics to analyze user activity on all devices will help make user experience better and, in turn, drive business.

 

informational graphic about internet marketing

 

Visual Appeal

There are SO many options for building a website. From free drag and drop website builders to custom website designers, your price and quality vary. A website is an investment. Putting a bit of money into a website intended to grow and market your business will pay off 100-fold. An intentional design with visual appeal builds credibility and drives business.

 

A website is worth nothing unless it’s driving business. Competing in an online marketplace takes a multi-faceted strategy, with a quality website at the foundation. Never before has marketing been so affordable and attainable. The tools are HERE for you to take advantage of. Don’t let business slip through your fingers!