BLOG & NEWS

Web Jargon Explained

Often, the hardest part about learning new things is learning the language. This doesn’t just apply to traveling in foreign countries. Nearly every specialized area comes with words and terms you probably hadn't heard before you started learning about the topic. Whether you're studying chemistry, business administration, computer science, or birdhouse building, you're going to...
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BLOG & NEWS

How to Choose the Right Hosting Solution

Whether you’re a marketing director or business owner at some point you’ll consider website hosting. For most, web hosting is set up and then forgotten. You probably know you need a host for your website to work online, several companies offer the service, and the fee is minimal. All of that is true – but...
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BLOG & NEWS

How to use Google My Business to Stay in Front of Your Customers

When people search for a business like yours, they're using Google ~92% of the time. If you don't have a Google My Business listing the chances of someone finding you diminish significantly. Not only does a GMB listing help customers find you, but it tells them valuable information about your company – like how to...
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BLOG & NEWS

How We Think About Marketing at JM

Updated October 2019 What comes to mind when you hear "multi-dimensional and always evolving"? If you said technology, you’re right. A less common answer, but also correct, is marketing! Technology and marketing evolve together. Technology is in the driver seat transporting civilization forward, and marketing is always a half step behind doing its best to...
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BLOG & NEWS

4 Ways to Update Your Website

If you're a business owner having a website is a must for any kind of effective online presence. For starters, you need a website for online advertising. A website also gives you the most control for managing your business image. Google and Facebook are necessary now, but there's no guarantee they will be around forever....
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BLOG & NEWS

Does Your Website Need an SSL Certificate?

In 2018 Google started the process of flagging websites as untrustworthy if they do not have an SSL certificate, and our Omaha web hosting team began making recommendations to all our clients to purchase and install and SSL certificate. If your website is not updated with an SSL certificate people who visit might see a...
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BLOG & NEWS

Mobile First More Important than Ever

Google has a mobile first mentality. Not so much because Google likes mobile, but because people like mobile. Now, more than ever before, people are using mobile devices to navigate the online world. Because of consumer demand Google has adjusted, and if the website user experience on mobile isn’t excellent, it hurts the website’s organic...
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BLOG & NEWS

The Importance of Link Equity

Link equity is a search engine ranking factor for your website. In essence, it refers to the equity or “value” passed from one page, or one website, to another through posted links. Search engines like Google view links as votes by other websites indicating that your page is valuable and worth promoting. Having quality inbound...
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BLOG & NEWS

What is Google E-A-T and Why it Matters

Way back in 2013 Google released a 160-page search quality evaluator guidelines paper. The document revealed that good content is among the top three webpage-quality factors. It went on to define high-quality content as content that demonstrates a high level of expertise, authoritativeness, and trustworthiness (E-A-T). In August of 2018, Google released an algorithm update,...
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BLOG & NEWS

Six Reasons to use WordPress

A website is an investment. And to make the most of this investment you want both beautiful and robust. WordPress is often our preferred platform. Because of it's flexibility for design and development and it's countless plugins, WordPress provides our Omaha web design team with the tools for a customized website at an affordable cost....
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