plugin that syncs with
your CRM to record
and report website
generated revenue
What attrue does
The death of assumptions and vanity metrics
Measure true website ROI
Finally! Now you know if those visitors and conversions became paying customers.
Revenue drives website decisions
Use your past sales and revenue data to guide your next website project or optimization.
Increase your team’s trust in you
Demonstrate how your website alone contributes directly to business growth.
How it works
Attrue is simple and lightweight
Lead capture
A simple modification to your existing website forms adds a required field:“How did you hear about us?”
Data matching
When a deal is won in your CRM, Attrue matches it to the lead source captured on your website form.
Backend dashboard
A single interface shows website-sourced revenue, sales and leads, with custom date range comparisons. All data is sourced from your CRM — no cookies or pixels.
backed by neuroscience
Why Attrue works better than any other tracking tool
remember the moment that actually moved them to act.
“Deciding where we invest our marketing dollars falls on my shoulders. That’s why it’s critical for me to replace my subjective opinion with real data.
Attrue enables me to do this. With Attrue, we’re able to show the true ROI of our website and set targets for future website projects.”
Pricing
Simple, fixed pricing. Period.
One price includes everything. Unlimited traffic, unlimited team members, unlimited features.
Business
Perfect for small teams and startups with one website.
Includes:
- Unlimited traffic
- Unlimited user access
- Customizable reports
- Unlimited data history
- Multiple websites
Agency
Perfect for managing websites for clients.
Includes:
- Unlimited traffic
- Unlimited user access
- Customizable reports
- Unlimited data history
- Multiple websites
HOW IT WORKS
Answers to questions we’ve been asked
What if my sales happen offline?
You’re a perfect fit for Attrue! When you make a sale offline and update your CRM, that triggers a signal to our database. Attrue then checks your customer’s response to “How did you hear about us?” from your form.
Is this just another tracking pixel?
Not at all. Unlike tracking pixels that rely on algorithmic attribution, Attrue captures real, self-reported attribution data, categorizes it, and then matches it to your CRM records.
What’s required from me to get Attrue installed?
Just two things: a WordPress website and HubSpot. Once you purchase Attrue, you’ll connect your HubSpot account and install the plugin through your customer portal—it takes only a few minutes. No coding. No setup headaches.
How do I know the data is accurate?
Because every data point is verified by both software and humans. Our team double-checks each response to make sure it’s categorized correctly. No pixels. No algorithms. Just real data, verified by real people.
Prefer to chat? Let’s talk about your specific website
I look forward to talking with you!
Jonathan Patton
Owner, JM Online