These Terms of Use (“Terms”) govern your access to and use of Attrue (“Attrue,” “we,” “our,” or “us”), including the Attrue website, software, WordPress plugin, dashboards, and related services (collectively, the “Service”). By purchasing, installing, accessing, or using Attrue, you agree to be bound by these Terms.

If you do not agree to these Terms, do not use the Service.

1. Description of the Service

Attrue is a software tool designed to connect a WordPress website with a customer relationship/data management platform to record and report website-sourced leads, sales, and revenue based on customer-submitted attribution data.

Attrue does not provide analytics, predictions, guarantees, or advice. The Service reports data derived from your inputs and connected systems.

2. Eligibility

You may use the Service only if you:

  • Are at least 18 years old

  • Have authority to bind the business you represent

  • Operate a WordPress website

  • Use a supported CRM

You are responsible for ensuring your use of Attrue complies with all applicable laws and regulations.

3. Account Responsibilities

You are responsible for:

  • Maintaining accurate account information

  • Securing your login credentials

  • All activity occurring under your account

  • Ensuring your CRM data is accurate and lawful

Attrue is not responsible for unauthorized access caused by your failure to secure credentials.

4. Data Access and Use

4.1 CRM and Website Data

By using Attrue, you authorize us to:

  • Read data from your connected CRM

  • Read form submissions and attribution fields from your website

  • Process and display that data in Attrue dashboards

Attrue does not modify your CRM records. Your CRM remains the system of record.

4.2 Data Accuracy

Attrue reports data exactly as provided by:

  • Website form submissions

  • CRM deal records

  • Your configuration choices

You acknowledge that attribution data is self-reported by end users and may reflect influence, not chronology.

5. Ownership and Intellectual Property

All rights, title, and interest in the Service—including software, code, dashboards, and branding—are owned by Attrue or its licensors.

You receive a limited, non-exclusive, non-transferable, revocable license to use the Service for internal business purposes only.

You may not:

  • Reverse engineer or copy the Service

  • Resell or sublicense the Service

  • Use the Service to build a competing product

 

6. Fees and Payments

Access to Attrue may require payment. All fees:

  • Are billed in advance

  • Are non-refundable unless explicitly stated otherwise

  • Exclude taxes, which you are responsible for

Failure to pay may result in suspension or termination of access.

7. Suspension and Termination

We may suspend or terminate your access if you:

  • Violate these Terms

  • Misuse the Service

  • Fail to pay applicable fees

Upon termination:

  • Your access ends immediately

  • We may delete or deactivate your data after a reasonable period

Sections related to ownership, disclaimers, limitations of liability, and indemnification survive termination.

8. Disclaimer of Warranties

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE.”

ATTRUE DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING:

  • MERCHANTABILITY

  • FITNESS FOR A PARTICULAR PURPOSE

  • ACCURACY OR COMPLETENESS OF DATA

  • UNINTERRUPTED OR ERROR-FREE OPERATION

Attrue does not guarantee revenue outcomes, business results, or decision accuracy.

9. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, ATTRUE SHALL NOT BE LIABLE FOR:

  • INDIRECT, INCIDENTAL, OR CONSEQUENTIAL DAMAGES

  • LOST PROFITS OR LOST DATA

  • BUSINESS INTERRUPTION

OUR TOTAL LIABILITY FOR ANY CLAIM SHALL NOT EXCEED THE AMOUNT PAID BY YOU TO ATTRUE IN THE 12 MONTHS PRECEDING THE CLAIM.\

10. Indemnification

You agree to indemnify and hold harmless Attrue from any claims arising out of:

  • Your use of the Service

  • Your data, forms, or CRM records

  • Your violation of law or third-party rights

 

11. Changes to the Service or Terms

We may update the Service or these Terms at any time. Continued use after changes constitutes acceptance. Material changes will be communicated through reasonable means.

12. Governing Law

These Terms are governed by the laws of the State of Nebraska, without regard to conflict-of-law principles.

13. Contact Information

Questions about these Terms may be directed to:

JM Online
Jonathan Patton
[email protected]