BLOG & NEWS

What is Google E-A-T and Why it Matters

Way back in 2013 Google released a 160-page search quality evaluator guidelines paper. The document revealed that good content is among the top three webpage-quality factors. It went on to define high-quality content as content that demonstrates a high level of expertise, authoritativeness, and trustworthiness (E-A-T). In August of 2018, Google released an algorithm update,...
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BLOG & NEWS

Six Reasons to use WordPress

A website is an investment. And to make the most of this investment you want both beautiful and robust. WordPress is often our preferred platform. Because of it's flexibility for design and development and it's countless plugins, WordPress provides our Omaha web design team with the tools for a customized website at an affordable cost....
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BLOG & NEWS

Local SEO, Paid Ads, Website SEO: Why all Three Matter

Updated October 2019 A business providing services to a local market should not underestimate the importance of local SEO services. Local SEO efforts often produce more website traffic and more leads. Higher conversions result when your local listings are optimized to accurately reflect your business information, products and services. Our Omaha SEO team can tell...
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BLOG & NEWS

Why you Should Optimize for Local Search

Local Search pulls results into the Search Engine Results Pages (SERPS) based on businesses and places near a user’s location. These local search results appear in the map, commonly referred to as the map pack or three pack, and results. Being present in local search for relevant searches can dramatically affect your impact, pushing quality...
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BLOG & NEWS

Online Videos Changing Consumer Habits and Marketer Strategies

Remember when the only way to watch your favorite TV show was to sit on the couch at the exact time the show was set to air? Oh... and you could only use the bathroom or grab a snack during the commercial break. How did we even SURVIVE this inconvenience? Needless to say, the way...
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BLOG & NEWS

6 Things to Consider When Building a New Website

Building a website today much less resembles the lawless open plains of the Wild West and more closely relates to open freeways, endless roads to travel, scattered with check points and signs along the way attempting to guide you. With technology so rapidly evolving, so many companies offering their services, and so many options when...
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BLOG & NEWS

5 Ways to Spot a Phishing Attempt

Phising is an attack often used to steal user data, ranging from email addresses, to login credentials, to credit card numbers, to Social Security numbers. The attacker disguises themselves as a trusted entity and uses this credibility to trick users into opening an email or text message that can lead to the installation of malware,...
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BLOG & NEWS

Why is Quality Content Important?

The short answer… quality content is important because it’s important to the search engines. There’s not a single client who walks through our door who doesn’t care about success in Search Engine Results Pages (SERP). And if Google loves good content, then you should too! The strategy of website design has made major shifts over...
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BLOG & NEWS

SEO Facts to Protect Against Dishonest SEO Providers

A Nebraska small business owner recently called us asking about our SEO (Search Engine Optimization) services. He had signed up with an “SEO service provider” who promised a #1 ranking in Google for only $100 a month. And it worked – for one month. The next month his site dropped to page 6 in search...
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