A website is one of the most powerful marketing tools a company can have. The key to producing results with a website is to USE IT. So how can you use your website; transforming it into a prospect producing, sales driven marketing machine?
The best way to attract prospects and drive sales and service through a website is to keep it updated. There are the obvious items, which include updating service and products as they change, updating employees as they come and go and updating website images (especially on the homepage) for a change of scenery. Content management systems (CMS) make website updates incredibly easy and user friendly. Text and images on a website can be swapped out in a matter of minutes with this powerful tool. Today, we rarely build a site without a CMS because our web design clients want the ease of updating the website themselves.
One area that is often forgotten on a website (which is often the most important) is the blog. Blogs serve multiple purposes. The first is to keep customers and prospects updated on your company, on your industry and to provide education to the consumer. If a website never changes or has new content, why would a user return? Think about the perception of your company a prospect will have if they see your last blog article was posted 2 years ago.
The second purpose of a blog is to gain organic search engine optimization (SEO). At JM, we utilize WordPress for our CMS, which includes blog integration. The WordPress system is not only easy to update, but is also equipped with powerful SEO tools for success in the search engines. When posting a blog you can integrate search keywords into the posts, categories and tags to create a more powerful keyword presence. The key to this is posting consistently!
If you are not able to manage your own website content, you are missing out of a powerful marketing tool. If you can update your website, but do not have the time, we would highly encourage you to hire someone to update it for you. At JM we offer blog writing services, website copywriting services and SEO packages for both local Omaha businesses and national companies to help keep your website updated and search engine friendly.