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Earthworks Health

E-commerce, Internet Marketing, Website Design
Services Provided:
  • Website Design
  • Responsive Design
  • Content Management
  • Blog Integration
  • Shopping Cart
  • Website Maintenance
  • Shared Web Hosting
  • Website Security
  • Social Media

Earthworks Health harvests and sells the purest freshwater food grade diatomaceous earth available on the market. Because of their great success, in 2017 Earthworks partnered with our Omaha web design company to rebuild their eCommerce website to serve its customers with updated design, better functionality and easy checkout.

Earthworks Health’s website is built on a WordPress platform and uses a WooCommerce shopping cart system. WooCommerce allows for flexibility from both a developer and user standpoint – giving freedom for Earthworks to truly customize their shipping, checkout and product settings to fit its needs.

Just 2 years later, it became clear that their aggressive marketing goals required that we upgrade their theme to accommodate priorities in mobile traffic behavior and their maintenance and content strategy needed to be modified to keep up with Google’s “E-A-T” althorithm updates. As part of an SEO and marketing plan, in 2019 we overhauled the website theme to improve user traffic flow and make the critical shop pages more readily available as well as reducing the number of clicks it requires visitors to find the content they’re looking for.


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