We’ve been taking the last several weeks to discuss critical steps when designing and building a website for a successful launch – so organic search engine rankings don’t take a hit and maybe even improve! You can read about these SEO tips in our posts on 301 redirects and website content. But what happens after launch?
A website should never sit stagnant. It should always be evaluated, refined and updated to satisfy your industry as it changes, your customers and the search engines. Monitoring organic rankings, traffic and Google Search Console in the months and years after a new website launch will help develop short and long-term strategies for improvement.
Monitor Rankings and Traffic
With a new website launch, you can expect fluctuation in both rankings and organic traffic. Ideally, within one month you should hit a baseline. By monitoring Google Analytics closely in the weeks post-launch, you should be able to identify problems and solve them quickly. Larger sites can take more time for a recrawl.
And while it’s impossible to rank and track every keyword that goes into driving traffic to your website, monitoring organic traffic will provide data on what keywords are performing best, what pages are out-performing/under-performing and what updates need to be made for improvements.
Use Google Search Console
Google Search Console is a diagnostic space, provided as a free resource from Google. As with all Google products, Search Console keeps improving and providing more data for your benefit. All you need to do is know about to interpret the data. You can track your 301s and 404s here to ensure your strategies are working; and information covering clicks, impressions, CTR and average position are all critical for a long-term SEO strategy.
DIY or Hire a Pro?
As with anything, you’ll likely want to weigh the options of a DIY approach or hiring a professional Omaha web design and SEO team. From the initial stages of website design, to the content building and population, to the post-launch monitoring – do you honestly have time to do it yourself? DIY is always an option, and in some cases the only option. But considering the information we’ve reviewed in the last four posts relating to preserving SEO with a new website launch – it seems that the failure of a botched launch could cost a lot of money down the road.
If you have the time and skills to prepare your new website for a successful launch by analyzing old data, evaluating SEO strategy, implementing redirects, refining website content and monitoring data post-launch, then DIY is definitely a viable option for you. But, if you do not have the time, skills or know-how to complete all the needed tasks for a successful website launch, then hiring an experienced Omaha web design and SEO team is worth its weight in gold!