Many businesses seek a new, updated website to build credibility. And really – isn’t that what we all want for our businesses? Professional branding backed by the expertise and knowledge of trusted staff.
A sleek, professional website can go a long way in building credibility. But it’s the content that matters. Website content matters to Google and it matters to potential customers.
You’ve likely heard it before…. “Content is King.” And your website is no expectation to this often-understated mantra. So, if you REALLY look at your website content, does it do the following?
- Clearly and concisely inform users of your product or service?
- Carefully and thoughtfully utilize keywords for increased organic SEO rankings?
- Portray the expertise and professionalism of your staff?
And while website design preferences have changed and search engine algorithms have adjusted over the years, good content has remained a constant for a successful website. Website content creates a connection with customers and prospects. Good design partnered with good content builds credibility with customers – letting them know you are the expert, your staff is capable and your products/services are the best around.
Good website content also increases conversions, because valuable information will help consumers to gain a complete understanding of what you do, the services you offer and how you can help them. As a result, your website will generate high quality leads from consumers who are truly interested in utilizing your products or services. And, most importantly, high quality website content that is optimized for the search engines will result in improved rankings (SEO) – bringing these high-quality leads through your virtual door.
Do you want improved performance for your website? Improve your content! Content is king. It matters to Google, and it matters to your customers. So, get writing, or ask us to help!