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Branding Consistency in Website Design

The golden arches are recognized by consumers of all demographics. I am, of course, talking about the golden arches of McDonalds – a company whose branding has been so consistent and brilliant that a simple ‘m’ can cause our taste buds to travel back in time to our 5 year-old self, eating a Happy Meal.

Branding. It’s key to the longevity and success of any company. And while its importance is understood and its consistency has proven time and time again to bring loyal customers and profitability, many Omaha companies come to JM with little-to-no branding – and rarely with consistency.

Web Design is an integral part of a company’s brand. Starting with a logo and other graphic design pieces, any company can portray their culture and mission through design. Using consistent colors, fonts and design elements can create consistency in a brand and top-of-mind recognition among consumers – just like the golden arches.

Traditional marketing materials like a flyer gives your digital marketers a taste for the flavor of your brand.
A home page redesign should be consistent with your brand to reinforce your most important assets.